Since the Great Exhibition opened in London in 1851 people have come together to exchange ideas, promote their goods and engage with customers
Why some things change, but some things stay the same.
When my current company launched in 2001 we still needed a fax machine, now in 2015 the odds are you’ll be reading this post on your phone.
Yet, in spite of all the technological innovations that have happened this century alone, it’s nice to know that some things remain the same.
Since the Great Exhibition opened in London on May 1st 1851 people have come together to exchange ideas, promote their goods and engage with customers.
Back in 1851 Thomas Cook sold people the tickets to get there and Schweppes provided the refreshments; clearly, they had a great show. I wonder; who did their marketing?
Stand design may have changed in that period, but I bet if you had been there on April 30th 1851 the scene of hundreds of contractors putting the finishing touches to the stands would have been familiar to anyone who has witnessed the organised chaos the day before any show opens.
Back then, all that was important was what was happening at the show. Stands didn’t require electrical or internet connections and interactivity meant speaking to a bloke called either Claude or Walter and he would have had a moustache.
Your next stand has much more to do these days. From the way it’s designed and lit to its connectivity, interactivity and the way it engages your customers. Which is why, your choice of who to work with is so important.
Nobody knows (if they’re really honest with themselves) why some people choose to work with X over Y, the variables involved in that decision are too many to calculate. Cost, Design, Service, Personality, Reputation and History the list goes on and on.
We know that the three most stated reasons when appointing a new supplier are design, service and price, although not necessarily in that order.
So that’s three really subjective reasons…brilliant, but let’s look at them.
An art form and like all art forms, it’s really personal. What one person loves, someone else will hate. The Singing Butler by Jack Vettriano is the bestselling print of all time in the UK ahead of those by Van Gogh or Rembrandt which explains why exhibition stands can all end up looking the same. A great designer will present you with something you’ll love and that’s unique to you and your business.
Another reason people change is due to the service they’ve received. Good, bad or indifferent. One of the keys to our success over the years is that we treat everyone the way we would like to be treated. Of course, things do go wrong occasionally, but the measure of great service is how well you get treated when the unexpected happens.
No matter what you do some people are only motivated by Price (Vincent or otherwise). Please do not confuse the price with how much something is worth, that’s when the real horror stories start and over the years we have been told tales that would keep most people sleeping with the lights on.
Stands should be priced on what the brief requires not who you are, the industry you are in or which brands you represent.
You’d be frightened if you knew how often that’s not the case.
A lot has changed since 1851, but the importance of having the right stand for the job hasn’t; so wherever you are in your show cycle, no matter how long you have “signed up” to work with your current stand suppliers or even if you are planning to re-use your stand yet again, how do you know if you are still getting the designs, service and value you deserve unless you check?
To experience what I can do for you email me, call me on 01922 635853 or connect with me on LinkedIn.