Event Experience Design
Creating the best event design experiences. we share some points for brands to make the most of their next event.
Event Experience Design
Experiential Design has been talked about for years, however now is the time to really act upon this, whether it’s at an exhibition, in retail or in your own showroom. We look at some of the ways you can make an impact.
THE HERO PRODUCT:
There are so many marketing messages these days that it’s increasingly difficult to tell what brands are trying to say to us. When creating an experience or exhibition that can break through this clutter it’s important that brands focus on the most important thing they want to communicate to achieve their objectives. Making sure that you, the brand and the product are clearly articulated, as the hero of the experience or exhibition, is critical to successful brand experience design.
So many people in the brand experience world get hung up on design for the sake of design. Design should center the brand and create an iconic and memorable environment (exhibition, retail or showroom). Design is purposeful, not an act of vanity. So ask yourself, what do you want the experience or exhibition to achieve? Make sure your design is memorable and you hero and deliver upon your objectives.
THE EVENT MESSAGE:
What is the message you want to say at your next event? What do you want your audience to feel and think when they approach your stand? What is your call to action? Is it clear? And most importantly, is your messaging consistent with the rest of your marketing communications? So many brilliant brand experiences are isolated from the overall brand message. Make sure yours ties in with every other channel of your campaign. Leading brands understand the importance of joined-up messaging that embraces the concept of flowing its message through from advertising to video to live – be sure to do this with your next event and brand experience too.
Clients are constantly asking us how to create an authentic emotional connection on an individual level. We believe that the best way to make this connection is through emotive storytelling. Creating a narrative where the audience can immediately see how it relates to them. A narrative based brand experience focuses on emotional reaction and connection rather than just a moment. The best narrative campaigns have a pre-event, during and post-communications strategy, and are truly channel agnostic and support the overall message.
If you want to find out more how we can make this happen for you, come and say firstname.lastname@example.org