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About us


01EX was founded in 2001 by Andrew MacLaren, a passionate craftsman with a sharp eye for detail. Andrew wanted to create a company that focused on high quality build for exhibitions and interior environmental projects, delivered on time and within budget.

From the company’s inception, our approach has been simple; design great spaces, build to a high standard and offer great service. We have grown our business greatly, through recommendations and winning designs, and we feel proud of each project we execute. We continue to strive to always achieve the highest standards, which our business was founded on.

We work in a thoroughly modern way, making use of the best of specialist production equipment, partnering with specialists, when it comes to interactive digital features, and using hands-on global insights to support our creative process.

The team is made up of creative environmental and retail designers, insights and strategy planners, in house project production managers and the manufacturing and build craftsmen. Together we deliver exhibition, retail and interior projects for brands and agencies across the world.


Creative Design

  • Insights driven creative strategy
  • Concept design
  • Event digital design
  • 3D Rendering
  • Technical drawings
  • Environmental walkthroughs
  • Artworking


  • Production project management
  • Project planning
  • Budget planning
  • Exhibitor manual management
  • AV Management
  • On-site management


  • UK production workshop
  • In house graphics output
  • In house CNC Spray shop
  • Stock structure hire
  • Furniture hire
  • Digital development & build

Logistics & Install

  • Dedicated transport fleet
  • International logistics management
  • In house install teams
  • Onsite specialist trades
  • Logistics & Install
  • In house secure storage

Trusted by

Exhibitions & Events. Indoors, Outdoors


In 2015 we built 273 stands across 4 continents. We cover everything from traditional exhibition stands at venues across the world,  to installations at live events in hotels and conference facilities. 01EX has experience building event experiences in empty spaces or within the interiors of venues and specialist environments, such as airside zones at airports and portable displays in stations and shopping outlets. Our teams have the procedural experiences of installing in these environments, as well as the necessary security clearances. We understand the U.S. union system and have built many stands in the far east.

We can also securely store your structure at our clean, dust free facility, ready for use at your next event. We are ESSA members ensuring that working with us, you are fully protected.

Shop Interior Design Show Room Design Rugby Box Interior Design Jaguar Show room Interior Design Interior Design

Showrooms – Offices – Museums


The attention to detail we deploy at event experiences has enabled us to diversity into creating bespoke showroom and office interiors for our clients. These vary from office reception areas to full showrooms and museum exhibit displays.

The showcase principles are always discussed in detail as the format for presentation often differs at a fixed location versus a temporary event or exhibition.

Wedding Show Sept 2011 Retail POS Cosmetic Retail POS Prada Retail Display Design & Build

Retail Displays and POS


The retail environment has changed tremendously over the last few years thanks to new ways to purchase online and on mobile. This has made the retail environment a more important touch point, allowing consumers to physically engage with products they have already researched online. Brand experience, merchandising, product storytelling and informative point of sale have never been so important. Our team have worked on delivering international rollouts of POS and Shop in Shop’s for both brands and retailers, often working with specialist retail design agencies, in order to bring their creative visions to physical life.


Really standing out

If Carlsberg did chocolate bars...

Pictured: The Carlsberg bar made entirely out of chocolate.

Creating exhibitions or pop up stands thats really stand out.

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Really standing out

Exhibitions have always been something companies and brands look forward to each year, it’s a chance to show off the latest products, see what competitors are up to and get a feel of what’s new and coming next from the market.

Exhibition designers and build contractors use events all over the world to see what’s exciting and new from a ‘stand out’ perspective. We look at the overall stand architecture, the materials used, the use of technology and lighting. At some shows, brands will spend millions on stands that look like retail stores (at Baselworld) for example). Other smaller shows with small footprints and budgets forces creativity that still creates impact.

We were delighted to see how far certain brands will push the use of unusual materials for their exhibition stands and pop-ups. During Easter this year Carlsberg created a giant chocolate “bar”. The pop-up was mounted onto the wall of the Old Truman Brewery in Shoreditch, London. The brand unwrapped the foil to reveal a bar measuring three meters deep, five meters wide and two meters high as was made up of nearly half a tonne of chocolate. The temporary pop-up included features of a traditional bar including a dartboard, bar stools and a TV showcasing one of England’s greatest World Cup moments, all made out of chocolate.




Dharmesh Rana, the senior brand manager at Carlsberg UK, said: “Easter is a big beer-drinking occasion for our consumers and this year, we wanted to do something a bit different.

“We knew that the British public love beer and chocolate, so we’re delighted to bring them together to create probably the best bar there could be.

“We pride ourselves on turning the ordinary into the extraordinary, and by creating a world-first chocolate bar, we feel that we’ve done just that.”

Are you looking for real creativity and stand out at your next exhibition? If so come and say

Event Experience Design

Event Experience Design

Creating the best event design experiences. we share some points for brands to make the most of their next event.

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Event Experience Design

Experiential Design has been talked about for years, however now is the time to really act upon this, whether it’s at an exhibition, in retail or in your own showroom. We look at some of the ways you can make an impact.



There are so many marketing messages these days that it’s increasingly difficult to tell what brands are trying to say to us. When creating an experience or exhibition that can break through this clutter it’s important that brands focus on the most important thing they want to communicate to achieve their objectives. Making sure that you, the brand and the product are clearly articulated, as the hero of the experience or exhibition, is critical to successful brand experience design.



So many people in the brand experience world get hung up on design for the sake of design. Design should center the brand and create an iconic and memorable environment (exhibition, retail or showroom). Design is purposeful, not an act of vanity. So ask yourself, what do you want the experience or exhibition to achieve? Make sure your design is memorable and you hero and deliver upon your objectives.



What is the message you want to say at your next event? What do you want your audience to feel and think when they approach your stand? What is your call to action? Is it clear? And most importantly, is your messaging consistent with the rest of your marketing communications? So many brilliant brand experiences are isolated from the overall brand message. Make sure yours ties in with every other channel of your campaign. Leading brands understand the importance of joined-up messaging that embraces the concept of flowing its message through from advertising to video to live – be sure to do this with your next event and brand experience too.



Clients are constantly asking us how to create an authentic emotional connection on an individual level. We believe that the best way to make this connection is through emotive storytelling. Creating a narrative where the audience can immediately see how it relates to them. A narrative based brand experience focuses on emotional reaction and connection rather than just a moment. The best narrative campaigns have a pre-event, during and post-communications strategy, and are truly channel agnostic and support the overall message.

If you want to find out more how we can make this happen for you, come and say

CES 2016 – We look developments in stand design and technology

CES Trade Show in Las Vegas

01EX Visit CES to look at the latest developments in exhibition stand design and technology.

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CES 2016 – We look developments in stand design and technology


01EX visited CES to look at the latest developments in exhibition stand design and technology. CES is the biggest exhibition in the world and takes place in Las Vegas every January. Even for seasoned veterans of the exhibition industry, this show is unlike any other. Why is CES so vast? Well, technology touches every industry in some way, there is representation for every sector and market in the world. Here are some facts:


3,631 exhibitors

170,000 visitors (50,000+ international visitors)

2.2 Million square feet of exhibiting space

82% of all Fortune 100 companies


We looked at how big and small brands are presenting themselves, what were the latest developments in exhibition stand design and technology, and which stands really stood out? The first one was Faraday Future who are  a California-based mobility company comprised of a global team of automotive and technology experts. They believe that today’s cars do not meet today’s needs. FF plans to redefine the automotive experience by delivering seamlessly connected electric vehicles & future mobility solutions that will fit the needs of tomorrow’s population. This is not only true of their cars but also the how they designed their exhibition stand. The clean undisturbed space inside was absent from everything except the car itself. The experience was ‘pure’ with focus on nothing else but the car. Information was delivered via a beautifully designed iphone app.


Faraday Future FFZERO1

The trend amongst exhibitors presenting products in an un-disturbed way is becoming more common; this is a direct result of what is happening on-line. When customers visit a physical experience or exhibition they want to get close to the physical product, this is where their focus is. By offering a supporting App this not only ensures customers are in control of the information but its something they take away and use later – a post visit opportunity to stay front of mind with the customer.


Audi has been exhibiting at CES for years with the most impressive exhibition stands. They always use great creative ideas and architectural metaphors relating to a key theme of the show. This year they showcased a number of technologies amongst which was a sophisticated Laser Matrix, it has the ability to split the headlight beam in order to illuminate hazards or objects on the road.

Audi exhibition stand design at CES 2016 featuring advanced technology

Audi Stand, North Hall

Intel did a great job on their show booth by creating very engaging stations in order to demonstrate the power of their products. They used a sleep pod which visitor’s lye on just before having their pulse taken, after a three minute powernap the Basis Peak watch shows accurately the reduced heart rate. They also featured unique 3D painting using the HTC Vive VR Headset.

HTC stand at CES showing off the new virtual reality headset - Vive


Other impressive stands at the show were from the big players such as Samsung, LG, Qualcomm as well as the big Chinese players. Its clear that CES is more than seeing the latest products, its about experiencing the brand, its ecosystem and even culture.

With so much technology showcased at CES the latest developments in exhibition stand design and technology were vast. For further insights or to discuss how 01EX can help with your next event, retail design or showroom using the latest innovations and technology, get in touch

Motorcycle Live: Triumph Stand

Stand design, exhibition stand designer, stand exhibition design, exhibition stand build, exhibition stand contractor, museum design, booth design, booth build, show booth design, trade booth design, design booth exhibition, NEC, Birmingham, Olympia, London,

Have a look at the amazing Triumph Stand at Motorcycle Live 2015

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Motorcycle Live: Triumph Stand

Once again this year we had the wonderful pleasure of building the Triumph exhibition stand at Motorcycle Live, NEC Birmingham which was a resounding successes! The creative design was based on last years stand, however the overall space was refined in order to provide more open spaces for customers to browse products and merchandise, which in turn increased dwell time.

The impressive Union Jack was retained from previous years, which provided high level impact and gave a distinct focal point amongst other stands in the exhibition hall.

The stand itself featured a number of zones that highlighted the motorbike range, accessories and also brand collaborations such as the jackets range with Barbour. By making the Triumph stand an experience, visitors were able to enjoy not only the bikes themselves but the world of Triumph.

IMG_0800 IMG_0795

We work in a thoroughly modern way, making use of the best of specialist production equipment, partnering with specialists, when it comes to interactive digital features, and using hands-on global insights to support our creative process.

Our team is made up of creative environmental and retail designers, insights and strategy planners, in house project production managers and the manufacturing and build craftsmen. Together we deliver exhibition, retail and interior projects for brands and agencies across the world.

Find out more about how we can help, say

Communicating through an event experience

Stand design, exhibition stand designer, stand exhibition design, exhibition stand build, exhibition stand contractor, museum design, booth design, booth build, show booth design, trade booth design, design booth exhibition, NEC, Birmingham, Olympia, London,

Creating an amazing physical experience when you don't sell physical products.

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Communicating through an event experience

A few times each year online brands will venture into representing themselves physically at an event, an exhibition or at retail, in this article we look at communicating through an event experience. The way and format brands use to present themselves and their services are fundamental to their success. A excellent example of this was Google at the Science Museum in London back in 2012. They created ‘Web Lab’ that brought to life the extraordinary workings of the internet through a series of interactive exhibits.


The five zones included Universal Orchestra, an internet-powered eight-piece robotic orchestra; Sketchbots, where custom-built robots take photographs of users and then sketch them in sand; Data Tracer, which maps where the world’s online information is physically stored; Teleporter, which uses web-enabled periscopes to view pre-determined locations around the world; and Lab Tag Explorer, which shows where exhibition visotrs, both online and in the gallery, are from and what they have in common.


Each Web Lab experiment used a modern web technology to explore a particular idea in computer science. The exhibit was created to inspire children to find out more about the power of the web.




Many of our own clients exhibit where no physical products are available, instead we use storytelling and technology in order to educate or entertain visitors. Its vital that all exhibitors have informative stimulus in order to take away value from their visit, after all without adding value in some way you cant sell.


If you are looking for a creative approach to communicating through an event experience at an exhibition, retail or showrooms come and say

Brand Experience


Make your next event a brand experience thats engaging, informative and educational.

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Brand Experience

When it comes to designing “Brand Experience” a trade exhibition stand, any good designer will always ask questions centred around the purpose of exhibiting and who the exhibitor wants to attract. There are all sorts of reasons for exhibiting however there are usually 3 core visitor types who will visit any show:


Existing customers


Competitors looking to see what you are up to


A company’s physical presence says so much about the business. How big is their stand? What does the stand look like, (was it designed and built on a budget or did they go overboard with expense)? Does the company look professional and organised? Have they considered the different types of customers? Is the stand busy or quite and if so (either way) why? What is the waiting experience like? Are visitors all looking down at their phones when they are on the stand or is there enough stimulating content that is entertaining or educating? There are so many scenarios that should be considered and all of these makes the “Brand Experience” good or bad.


Hospitality is very important, gone are the days where business was always done half drunk at the stands bar, people are generally much more professional during show hours, leaving client entertainment to the evening. This is a good thing, it does not mean you cant offer alcoholic refreshments, it just needs to be done in an appropriate way. A crowd pleaser and a better option is really good coffee, giving this away encourages people to come onto the stand and take a moment. The perfect opportunity to engage with visitors and explore how your business could help them.


Brochures are also an interesting point, never just give them away on your exhibition stand, worse still don’t employ a pretty representative to hand them as people walk by. What you are actually saying by doing this is; “Don’t stop by here, read this later… maybe…” It’s a wasted opportunity and a waste of money as any good brochure will have taken hundreds of man hours to produce along with printing, shipping costs. Brochures should be given away as a supplement to a conversation where validation has been given by a company representative.


Are you looking for an intelligent approach to your Brand Experience at an event, exhibition in retail or your showroom? If so come and say

A bespoke modular exhibition approach

Bespoke Modular Exhibition Design

How to create a bespoke modular exhibition stand.

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A bespoke modular exhibition approach

The visual noise in any exhibition hall can be overwhelming, we see exhibition structures of all sizes and shapes, some imposing with two story’s and others with blistering bright lights. The aim is always to ensure you are seen and this can be achieved with effective use of colour and graphics in small spaces like shell schemes too. We want to explore how intelligent design can allow for a bespoke but modular exhibition stand design.


As a company that designs and builds bespoke exhibition stands we always ask clients what their longer term strategy is with a stand, this way we can ensure we design and develop it to meet future needs. A very successful approach we have used with many clients is creating a bespoke exhibition structure that has the flexibility to act in a modular way and be updated using graphics or re-lamination.

We did this for Mind Candy creating 2 very different looks using the same structure. We updated the graphics, the overall colour way and re-laminated the surfaces. The cost savings of re-installing an updated version of the existing stand was substantial. The pictures below show how successful this approach can be.

We did this for Mind Candy creating 2 very different looks using the same structure. We updated the graphics, the overall colour way and re-laminated the surfaces. The cost savings of re-installing an updated version of the existing stand was substantial. The pictures below show how successful this approach can be.


01ex bespoke exhibition stand Mind Candy 2


If you are looking for an intelligent approach to exhibition stand design and build that maximises your return on investment then come and say

How to find the best exhibition stand build partner


Looking for a new design and build partner? We help with some handy tips.

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How to find the best exhibition stand build partner

Event managers will tell you that preparing for an exhibition is stressful, you have to deal with stakeholders at the business, show organisers, design agencies and stand builders to name a few. So how do you find the best exhibition stand build partner?


The design and build element should be the easy part, if you have a great partner. In this post we want to publish a few points that will help make things easier when it comes to choosing an exhibition stand design and build company.


Exhibition stand designers will perform miracles if marketers invest time in not just briefing, but ensuring the event strategy is developed in collaboration with the designers and stand builders. Designers may want ‘skyhooks’, however it’s the stand builders job to be creative in the production process. Nothing is impossible; it’s a simple case of a creative build approach, illusions and budgets.


Need a cantilevered structure or one that appears like it’s floating? Not a problem, its possible – just look at how Audi has achieved these “impossible” feats at their Consumer Electronics Show booth in Las Vegas.

audi at ces 2010

Audi exhibition stand at CES 2010

Audi exhibition stand at CES 2014

Audii exhibition stand at CES 2014

So how do you know which stand design and build company to work with? Who will go above and beyond the expected and make your life less stressful as a marketing or event manager? The first steps should always be to see how a particular stand builder or company is presenting themselves online. There are no excuses in today’s digital and social world where companies can’t share what is happening behind the scenes, giving a glimpse into their facilities and equipment. Look out for the size of their workshops. How organised do they look? What equipment do they have in-house? Have they got a CNC machine, a spray paint booth? Do they have a well-organised onsite storage facility? Have they produced many small or big stands? Can they handle a double decker? Who trusts them, which clients have they designed and built work for?


There is a lot of valuable information online and across social media, many good contractors will have been vetted by previous clients, and in many cases will have been through a procurement process. These are all good and reassuring signs that you have a potential partner who is more than capable and someone you can trust.


Once you have done some homework, meet the company by visiting them or at least invite them to see you. They could be the best company on paper however if there is no chemistry then it’s not going to be a collaborative process. Look beyond credential presentations when you do meet and explore if your potential partner has a design or work flow approach? Do they have design logic or are they random in their approach to projects? What will you expect to see at presentation stage? Will it be a creative narrative, hand sketches or 3D rendered visuals? Note there is not a “one size fits all” approach to this, you need to understand what you are expecting to see and get clarity and reassurance that’s what will be delivered.


From the presentation expect more than just subjective visuals. How did the company conceptualise their design proposal? What mechanisms have they used to explain the design? Have they provided an idea of costings and did they produce a project plan?


Remember in some cases you may not initially love a design but your personalities connected, and you have trust in the companies approach. This is more important than design alone. In these cases we always aski the designers to work on an alterative concept or refine the existing one, after all it’s the overall package and relationship you should be investing in. and not selecting a design and build exhibition company on design alone.


For more information on how to find the best exhibition stand design partner or learn more about how we think, approach projects and tackle creative and build challenges come and say hello here:



We Love Our Environment

Join our team

Are you looking to join an exciting fast growing business working on exhibitions, interiors and retail shop fits? We work with some of the biggest companies in the world, making their projects happen.

We are always happy to receive applications for experienced exhibition / bench joiners, decorators and warehouse operatives, who are responsible, hardworking, dedicated, able to work on your own initiative and willing to work across the UK and in Europe.

Experience in exhibitions and interiors is a required, as is the ability to build from plans/technical drawings and oversee the build through to installation on-site.

Positions are ideally full time, but we are flexible if you wish for a shorter term placement.  Working hours included evenings and weekends and pay is by the hour.


Then send us your CV or give us a call on 01922 635853.